I wanted to consider every aspect of my branding including the packaging as this was a big part of the reason the current branding looks cheap and low quality.
I wanted this to be a re-brand of the current one and the one thing I was keeping the same was the light blue bottle as this is really unusual and would stand out among others on the shelves. For market research I went to a shop that sold a large variety of unusual shaped blue bottles. I wanted to go for something more unusual than your generic beer bottle to give the brand individuality and a quirky brand personality.
This is the final bottle I decided to buy to produce my final mock up. Its a really unusual shape, not like a cider bottle at all. And it has a really large space for a label for maximum impact.
