Wednesday 25 November 2015

~ mapping the essay ~

What effect does sexuality (sexual revolution) have on the creative industry?


  • Introduction -       This essay will address the manipulation of sexuality within the media and creative industries. It will look at both negative and positive consequences and effects this has on society in western culture. To enable the readers understanding of the claims made there should be an understanding that the sexual revolution is classified as a time between the 1960's to 1980's as the aftereffect of scientific investigation of sexual reaction by Masters and Johnson. But the sexual revolution referred to in this essay is both historical and contemporary due to more recent changes in social attitudes to fetish, female sexuality, gender fluidity etc. 
  • Since the historical sexual revolution and initial acceptance of female sexuality and pleasure the creative industry (mainly film and advertising) have manipulated this into a negative selling tactic. The repression of women within the industry is overt and socially puts men in a dominant position. *insert example of sexist advert* *discuss Freud's reasoning for sexual in-equality*
  • In contrast to this the more recent technological revolution allows feminist movements to freely express their voice on the inequality between sex's promoted by the creative industry. *mention Guerilla girlz, free the nipple, menism argument* Historically mass media feeds one opinion of sexual revolution in the aim of repressing uprising, change and ultimate freedom of sexual being. *Freud's theories on desire discuss the idea our sexual preferences and decisions stem from our childhood experiences. Many of his theories are commonly disagreed with in modern day society but the philosophy of the flipped classroom is based upon a theory that our school day teaching affects society's hierarchy massively. The idea of flipping the classroom could hugely change inequality between sex's as if not taught internally that women should be submissive a calm equality could form*
  • Argue against using *the failure of the sexual revolution*
  • Social awareness via the media of fetish allows society to become at ease with their instinctive curiosity of the unknown by displaying 'taboo' behaviour in open light it culturally becomes more accepted. Even the most simplistic of things such as masterbation are becoming more talked about, accepted and culturally recognised in both sexes.  *examples of sex shops, documentaries etc, tracey emin, egon schiele*
  • Another positive factor of creative exposure of sexuality is the recent acceptance of gender fluidity and transgender people. 
  • Conclusion - In conclusion since the historical sexual revolution women have been oversexualised and supressed by the creative industries which is a massively negative outcome. Despite this art and creativity opens up and allows artists to go against this general opinion and inforce change to create a more gender equal culture. Other benefits ... blah blah blah mention other benefits...overall the sexual revolution beginning in the 60's is ongoing, becoming more free, open minded, exotic etc.