This module has taught me the importance of historic and contextual research and how it applies to graphic design practice. Exploring consumerism has given me the opportunity to learn about a topic I initially didn't see as appealing or even related to graphic design. I now have a fairly broad view on the topic and have found myself really interested in everything that surrounds it. Its something that impacts everyone so largely but most are completely oblivious of.
I can also see really clearly how consumerism links really closely with design practice. I think a lot of designers and advertising companies are either unaware to a certain extent of consumerism and its negative effects on society. I think with my new knowledge of its negatives on peoples lives I will try create design that considers morals and how it will effect people subconsciously. I now also have a greater understanding of how certain elements of branding can be adapted to be appealing to consumers and how people strive for a better life through buying certain products. A lot of brands quite easily play on this idea through things as simple as colour theory.
I initially found the prospect of reading and writing an essay pretty daunting and boring. But looking back I have learnt so much valuable information i'm really glad I know now. Particularly the discovery the discovery of Adbusters author Kalle Lasn has been really inspiring to me and I will continue reading the books in the future. It makes you think about the bigger picture and I now feel I want to impact the world in a positive way that uplifts people rather than convinces them they need to change.
I know my writing skills still need a lot of improvement as I have the tendency to slip into a casual tone of voice. Despite this I feel over this module they have improved and will continue to do so. I am considering magazine production as a future career and producing my own content could be a part of this so more COP tasks and essays will help improve my skills to do this well.
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