I'm creating a campaign called Va-January; to convince women to grow out their body hair for one month each year and share their experiance with this online/social media. It's important in showing -
- Natural beauty
- Getting rid of gender roles
- Improving the confidence of women
- Women not pressuring themselves to look like Photoshopped models
I plan to produce as a part of this
- Overall brand identity
- leaflet
- zine
- poster
- etc.
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