~ Practical proposal ~

The main points raised within my essay are that the sexual revolution is on-going and the areas still changing in contemporary society are the equality and acceptance of women, transgender people etc.

I've decided due to my personal interest in the subject i'd like to produce something that encourages the sexual equality of men and women. Women's bodies are treated completely differently especially when it comes to creative, digital and visual media. 

My first case study exploration of a piece of creative design/illustration that answers my essay question and portrays the things I wish to achieve with this brief is 'The cunt colouring book' by Tee Corinne. 

I did research into the book and artist starting with this link http://nakidmagazine.com/2015/02/19/legacy-of-a-feminist-lesbian-artist-tee-corinne-feature/ 

She was one of the most influential lesbian, feminist artists of the early 90's. “one of the most visible and accessible lesbian artists in the world“, according to the Completely Queer : The Gay and Lesbian Encyclopedia. The purpose of the publication was to express the female genitalia honestly without any 'photoshop' or distortion of what women should look like. The overall idea was to stop women being seen as sexual objects and all the same; diversity and equality were her main objectives when producing work and she was successful in doing so.

http://www.independent.co.uk/life-style/gadgets-and-tech/free-the-nipple-what-types-of-nipples-are-allowed-on-instagram-a6683271.html

One contemporary in-equality issue thats still currently being discussed in the media is the censorship of female nipples on Instagram. Male nipples are completely allowed but women's are considered pornographic and not allowed on the app. This clear in-equality raises similar issues to those tackled by the Guerilla Girlz when it comes to the laws on public nudity.

A possible practical outcome I could produce for this would be a similar app to Instagram that allows women's nipples to be equal to mens and not be classed as nudity. This would act as a protest against Instagram's way of conducting their unfair censorship; it would hopefully shine public light on the issue leading them and others similar to this to re-consider their rules.

http://www.hexjam.com/uk/style/vajanuary-grow-your-pubic-hair-for-charity

Movember has become a hugely successful marketing campaign to raise money and awareness for testicular cancer. As body hair on women has become such a social taboo and often thought of as dirty and un-attractive this is something that needs to be tackled. 

The possibility of creating an equality awareness month where women proudly grow their bodily hair is something that has been thought of before. But if I could create an effective and bold visual identity for the campaign it could help in its success. 

The article I read as listed above toys with names such as...

- Vajanuary 

- Mayhawk

- & Junefro

All of which could serve as effective starting points for the brief/idea