Jacques lacan - unconscious is structured like a language and allows for semiotics. A distinction between needs and desires. Needs can be satisfied, desire can never be satisfied.
Sigmund Freud - wanted to cure hysteria, manifested from psychic trauma
Repression and the unconscious - post traumatic stress disorder, find a way into consciousness via symptoms, they can be solved through confronting these memories though therapy.
Primative drives, Eros (libido), Thanatos (death instinct) instinct that balences the libido
Post war people craving milk effected the way ice cream was marketed (sexually and geotescally)
Vance packar- Marlboro
Rosiline Gill - feminist writer - talking about how sexual gender constructs of women not only effect the way men see women but women begin to conform and become the sexualised objects society expects them to be, a very problematic paradox created by advertising. This related back to laucans theory of unattainable satisfaction of desire when it's in fact an insatiable feeling. Zizek-how to read laucan & the perverts guide to cinema/ideology
Return to infantile comfort- can explain certain fetishes, to loose all control and become dependent on others
Process of metonymy
Desire is to be desired
No comments:
Post a Comment