1. We pledge to be inclusive of LGBT+ individuals within our advertising.
2. We will do so not purely for commercial reasons but to promote visibility and acceptance.
3. We refuse to feature queer people just for a ‘trend’ or to capitalise on the ‘market’.
4. When creating these representations I will do so in an informed way.
5. We vow to support LGBT+ establishments, charities and organisations.
6. We understand the lack of positive representation in advertising & media has a negative effect on the queer community.
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